I recently came across a discussion on LinkedIn regarding the use of Flash, calling it "Evil" of all things. Here are comments from both Russ Sillery, whom I do not know personally, and myself regarding many misconceptions about Flash.

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Russ…

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Who does not like to be remembered? Everyone; especially the clients who are the reason for your existence. But now not only will you remember them, but they will will remember you. Why, you may ask, are USB drives different than other giveaways? By the way they are also know as FLASH drives or Thumb drives. How many giveaways are nice to see and even have, but are not really functional? Now you can place your marketing message on the FLASH drive in such a fashion that they can see it, and…

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People ask me this question all the time.  I’m sure they don’t realize it, but asking that question is like saying to a builder, “I want you to build a house for me.  How much do you charge?”  Or asking a car salesman, “How much will it cost me to buy a car?” 



The home builder will undoubtedly respond…

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Here is an all too common scenario.  A new business is started, and the business owner needs a website.  He hires  a web design company, they discuss what is needed, agree on a price, and the web designer begins the process of building the website.  The web designer provides or purchases the web hosting package…

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What is the value in your packaging? You've spent months, if not longer, developing your new product or announcment and now it's time to get it out the door and into the hands of your intended recipients. What do you wish to package it in and why does it matter? The old saying "Don't judge a book buy it's cover" comes into play here, because whether they intend to or not, people at first sight will judge your piece initially by it's cover. You don't want to spend "too much", which will bring up… Continue

 Digital signage should not be passive. It should call out for action.

“Don’t make it hard for me to watch you”

“When I do watch you, show me something relevant to me”

“Save me money”

“Save me time, and don’t waste my time”

“Help me make better decisions”

“Tell me something new, innovative and interesting”

“Give me ideas”

If you build your network to cater to these needs, you are likely to create viewer value, which in turn will generate all…

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Here are some ways for using QR codes that are mostly in practice now, as well as a few that we will be seeing in the very near future.

Where 

QR Codes could be used:

• The back (or front and back) of your business card.
• Your brochures and other marketing materials.
• The sides of trucks and trailers.
• Product tags and packaging
• Convention and event nametags
• Restaurant…

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Search-engine marketing (SEM) is the worst form of advertising. Sure, it's able to get in front of the right audience, but who is…

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"Consumers consume 25% of their media online but only 12 % of ad dollars…

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Many video production companies would agree with the Wharton School of Business case studies that showed dynamic video content boosts comprehension and retention by 50% over a live presentation. Other industry studies have shown that video expedites buying decisions by 72% versus print. And that six times as many people prefer a dynamic video content to printed information

Recent case studies indicate that 97% of produced video media are watched at some point. Some studies…

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CD-Notify! is additional programming code that is put on your Multimedia Design. It sends an e-mail to the e-mail address of your choice, each and every time the end user views the presentation. It does not require the end user to have…

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Place Is Known

Because the location of any display will be known, this information can be used to make the content more appropriate to the place. If a display is located near one particular product, the content of the display can be crafted strategically with this in mind. For example, the content could…

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The hype continues from on-line advertisers that only the Internet can deliver digital, interactive marketing, and that their advertising is delivered faster and cheaper than advertising delivered by the United States Postal Service. As our customers and marketing dollars shift to…

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I would like to welcome you to the new SRT website. Here you will find a whole new way of interacting with us and colleagues. From seeing upcoming events involving SRT, finding easy to use templates, loading files to us, sharing thoughts with us and others, viewing videos on a wide range of digital media topics, viewing samples of recent work, or even buying the supplies you need for your own production needs. We hope you will find this new website useful, and you…

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