What constitutes a truly successful online marketing campaign? At Platinum Platypus we believe that a successful campaign is the combination of a variety of well-executed strategies, rather than a campaign that rests wholly on a single plan of action. Our clients who achieve the highest level of success do so by taking a synergistic approach to their marketing efforts by integrating a number of different marketing approaches; and that includes the creation and implementation of a powerful video component.

If you're missing video, you're missing a piece of the puzzle.

Books have gone electronic, newspapers have hit the web and nearly all of our information is gathered online. Why would you continue to market your brand without including video?

It's no exaggeration that video has grown by leaps and bounds each year, as technology has exploded and avenues by which we can use video expands. Video first became a mainstay in traditional marketing, as businesses realized how effective it was to attract their audience's attention using powerful visual messages. Now, video is a cornerstone of the online market and a medium that is a natural complement to an online marketing campaign.

At Platinum Platypus we believe in the power of video marketing because we have seen firsthand how it is a natural fit in a modern campaign; a campaign in which you not only attract an Internet savvy audience with the visual messaging they demand, but retain that audience on your site with relevant and interesting video content.

With literally millions of websites at our fingertips, the attention span of the average web surfer is measured in seconds. Video on a website will not only attract visitors but add "stickiness" which  engages them for longer periods of time.

Video complements SEO and PPC.

Everything that you can do to promote your company and offer added value to your customers/clients is a natural boost to your brand identity - and that includes the value that you can offer to your website visitors. You keep that audience on your site by offering them a reason to stay. On-page video marketing allows you to engage your audience visually and keep them on your site - furthering your optimization efforts and increasing your return on investment.

Facts about online video:

• 77% of Internet users have viewed online videos.
• 100 million videos are viewed online every day.
• Video is the preferred form of online content, generating twice as many views as print content.
• Video ads promise to grow by 45% in the next year alone.

Platinum Platypus`s expert video production team will work with you to create a dynamic marketing video for your website to promote your business and grow your brand. Most online videos should generally not exceed two (2) minutes; the length of time in which you can communicate your message and still retain the attention of your audience.